List an item
Plan B marketplace

Appraisal value didn’t work.
Time to sell at market.

Insurance papers and estate appraisals price replacement. Bills, divorce, downsizing, and inheritance price cash. Apraysell shows the real number — then puts the piece in front of buyers who will actually pay it.

Appraisal / replacement
$18,000
Likely cash today
$6,500–$8,500

Unsigned diamond solitaire. Retail replacement includes markup, labor, and a 5-year buffer. Secondary buyers pay for stones + metal + demand — not the store.

Why the numbers lie

Three values. Only one spends.

01 — INSURANCE

Appraisal value

Retail replacement. What it would cost to buy a new equivalent at a shop. Highest number. Useful for a policy. Useless as a check.

02 — OPEN MARKET

Fair market value

Willing buyer, willing seller, no rush. Estate and IRS language. Often 40–60% under replacement for jewelry. Still not “need cash Friday.”

03 — PLAN B

Need-to-sell price

What a dealer, cash buyer, or impatient marketplace will wire this week. Pawn is worse. Apraysell sits between pawn and a six-month consignment.

Typical jewelry realization: 20–50% of appraised replacement; gold scrap closer to melt; signed Cartier / VCA holds more. Antique dining sets often land at a fraction of old insurance figures because demand, scale, and taste changed. Homes: appraised value is a lender opinion from recent comps — sale price is what a buyer funds.

The product

Reality check, then a buyer.

1

Upload the old appraisal or photos. Pick jewelry, furniture, or a home ZIP.

2

We map replacement vs likely market vs speed tiers — instant, 7-day, 30-day.

3

List on the Plan B board. Vetted dealers bid. Private buyers browse “need-to-sell” lots.

4

Escrow or dealer wire. No percentage-of-value “appraisal.” Fee only if it sells.

Homes

What actually sold in the ZIP — not the appraisal.

Lender appraisals look backward at a handful of comps. Apraysell surfaces recent closed sales in the ZIP so a seller who cannot wait for “list high and hope” can see the cash-offer band.

Not a brokerage. Not a certified appraisal. Comp tool + matching to cash buyers and listing partners. California real-estate transactions still run through a licensed broker when required.

Jewelry & furniture

The uncomfortable math

A ring appraised at $18k for insurance often draws $6.5k–$8.5k from a professional buyer. A $12k insurance dining set can hammer at $1,500 at a local estate sale. That is not theft. That is two different markets.

Apraysell refuses to pretend they are the same number. Sellers who need liquidity stop shopping the fantasy figure and start shopping time.

Marketplace

For people who cannot wait for Plan A.

SELLERS

Need-to-sell listings

Tag urgency: 48 hours, 7 days, 30 days. Higher urgency surfaces to cash dealers first. You still set a floor.

BUYERS

Dealers + public

Vetted jewelers, estate buyers, furniture dealers bid first. Public marketplace opens if you want more time and more money.

TRUST

Escrow, not handshake

Insured shipping for jewelry. Photo + metal + stone notes. Furniture local pickup or white-glove. Homes via licensed partners.

Waitlist MVP

List the thing Plan A couldn’t move.

Apraysell does not issue USPAP appraisals and does not replace a licensed real-estate broker, pawn license, or auctioneer where those are required. Comp ranges are estimates. Payout depends on condition, authenticity, demand, and speed.